Introducing
Mastering Estimating:
The 1/2 Day Intensive Workshop to Boost Profit Margins and Fix Cashflow Fast
Learn the Exact 7-Step Estimating System Built for $1M+ Contractors to Increase Job Profit Margins by 15–30%
🗓 Date: Wednesday, April 15, 2026
⏰ Time: 12:00 PM EST (9:00 AM PST)
💻 Location: Live on Zoom (interactive + implementation-focused)
🎟️ $997 Just $495 (Over 50% Off)
Includes:
Downloadable templates, calculators, and worksheets
Access to the full recording for review
Step-by-step guidance throughout the day
Most contractors think they’re estimating profitably —But even seasoned pros find out they are off by thousands.
Inside this workshop, they discovered:
❌ They weren’t charging enough for labor.
❌ They weren’t covering all their overhead.
❌ They didn’t understand the margin vs. markup gap — and it was quietly killing their profit
This half-day intensive is where it all gets fixed.
You’ll walk away with a 7-step estimating system, done-for-you calculators, and real answers to real questions — live on Zoom.
Led by Susan Giddings — a 35-year construction industry veteran
Susan has helped hundreds of contractors increase profits and take control of their estimating. Her unique background in both field operations and financial systems means you’ll get real-world strategies that actually work.
100% Money Back Guarantee
If by the halfway point of the workshop you don’t believe it’s worth many times your investment, just let us know — and we’ll issue a full refund. You’ll either make your money back from the guarantee… Or from fixing the labor, overhead, or markup mistakes on your next job — often worth $2,500–$3,000 or more. Either way, you win.
What You'll Learn in This 1/2 Day Intensive Workshop
Section 1: The Foundation of Profitable Estimating
Why estimating is the most critical part of your construction business
Real case studies where poor estimating cost contractors $75,000+ in lost profits
The common mistakes that silently drain your profits
Introduction to the proven 7-Step Estimating Process
Section 2: The Complete 7-Step Estimating Process
Step 1: Gathering Project Information
The critical information required for accurate estimates
Why site visits are non-negotiable
How to capture all requirements upfront
Step 2: Identifying Scope & Requirements
Creating crystal-clear scope definitions that protect your profits
How to prevent the #1 profit killer: scope creep
The exact language that prevents expensive misunderstandings
Contract structures that prevent unpaid work
Step 3: Performing Material Takeoffs
Calculating exact material quantities with proper waste factors
Preventing costly emergency material runs
Trade-specific waste percentage guidelines
Step 4: Estimating Labor Costs
Why your employees actually cost 60% more than their hourly wage
How to calculate true labor burden
Real-world productivity factors that affect every job
Using historical data for accurate labor estimating
Step 5: Calculating Equipment Costs
The complete formula for determining true equipment costs
Correctly allocating equipment expenses to specific jobs
What most contractors miss when pricing owned equipment
Step 6: Calculating Subcontractor Costs
The right way to markup subcontractor work
Accounting for management time and risk
Proven markup percentages based on risk level
Step 7: Applying Overhead, Profit, and Contingency
The exact formula for calculating your overhead percentage
Why the markup method costs you thousands (and what to do instead)
The correct profit margin formula that ensures you hit your targets
How proper contingency planning protects your profits
Final review processes that catch costly errors
🎟️ $997 Just $495
100% risk free - money back guarantee
Here’s What You’ll Walk Away With:
A 7-step estimating system you can use on every job — from simple bids to complex scopes
Labor burden, overhead, and margin calculators that eliminate guesswork
Proposal templates that help you price with confidence and protect your profit
A repeatable process that stops undercharging — and stop pricing on "feel"
Tools to win better jobs, justify your price, and finally stop second-guessing
And maybe most important of all? Peace of mind that your numbers are finally doing what you think they’re doing.
Just one job fixed with correct labor burden can return $3k+
"Best purchase ever!"
“Susan’s estimating system helped us boost job profitability by at least 25%.We didn’t realize how much we were missing — until we fixed the math.”
— John D., General Contractor
TESTIMONIALS
What Contractors Say About This Workshop
“I used to think contingency was just padding — now I know it’s profit protection.”
“We were either leaving it out or guessing — and wondering why our profit kept disappearing.
Now we know when to use it, how much, and where to apply it — and we’re finally protecting our profit.”
— Barry L- Remodeling Contractor
“I’ve been estimating for years – and thought I was doing labor right”
“Turns out I was missing all kinds of real costs like PTO, bonuses etc. that I didn’t even know I should be including.
I was losing money without even realizing it”
— Maria S., Remodeling Contractor
“We were winning jobs — but cash was always tight.”
"We weren’t applying overhead and profit correctly.
Once we fixed that, we finally started charging what the business actually needed — not just covering costs. It changed everything."
— Robert K., Custom Home Builder
What Makes This Workshop Different?
This isn't just theory or generic advice. You'll walk away with:
Exposes the Profit Gaps Even Experienced Contractors Miss
Contractors doing $2M–$10M/year walked away saying, “I had no idea I was off by that much.” Most thought they were hitting 20% — but were actually at 16.5%
Gives You a Proven, Repeatable Estimating System
You’ll learn a 7-step process that takes the guesswork out of labor, burden, overhead, and margin — so your pricing finally matches your profit goals.
Includes Templates, Calculators, and Plug-and-Play Tools
Use them on your very next bid. No fluff, no theory — just the tools that make this stick.
Clarifies Overhead and Labor Burden — Once and for All
You’ll stop “winging it” on numbers that make or break your jobs — and start pricing with complete accuracy.
Live, Hands-On Format With Real Questions and Real Answers
This isn’t a webinar. It’s an intensive working session limited to 12 contractors — so you actually get clarity.
Built by a No-Nonsense Contractor Who’s Been in the Field
Susan’s been where you are. That’s why this training is practical, easy to follow, and actually makes sense.
Your Construction Business Expert
Meet Susan Giddings
With over 35 years in the construction industry, I bring practical experience as both a successful business owner and specialized consultant. I've owned multiple construction businesses and worked with hundreds of contractors to transform their operations.
My background in accounting and business administration gives me unique insight into the financial side of construction—where profits are truly made or lost.
For the past 7 years, I've helped contractors implement systems that not only increase profitability but also reduce stress and create businesses that can thrive with or without the owner's daily involvement.
🎟️ $997 Just $495 - Over 50% Off!!! | Wed, April 15 @ 12:00 PM EST (9:00 AM PST)
🎟️ $997 Just $495 - Over 50% Off!!!
Wed, April 15 @ 12:00 PM EST (9:00 AM PT)
⚠️ Limited Seats Available ⚠️
To protect the interactive nature of the workshop, we’re limiting registrations. Once seats are gone, registration will close — no exceptions.
Frequently Asked Questions
Who is this workshop for?
This workshop is designed for contractors, remodelers, specialty trade contractors, construction business owners and their estimators who want to improve their estimating process and increase profitability.
How is this different from other estimating courses?
This isn’t a course.
It’s a live, hands-on working session where we fix the exact estimating issues that are holding your business back.
It’s not generic, and it’s not theory — this is the system that revealed $2,500–$6,000 profit leaks in bids from contractors doing $2M–$5M+ per year.
One contractor said, “I’ve been estimating for 20 years, and I still walked away with stuff I didn’t know.”
Will this work for my specific trade?
Yes. These principles apply across the board — from general contractors to specialty trades.
The numbers are different, but the math is the same.
We’ve had remodelers, GCs, custom home builders, electricians, painters, landscapers, and others walk away saying: “This opened my eyes to things I thought I had nailed down.”
What if I already have an estimating system?
Most contractors who attend already have a system — and that’s exactly why they’re shocked.
They thought they were hitting 20% profit. They were actually at 16.5%.
They thought labor was covered - but there were burden items they didn’t know they were missing.
They thought overhead was built in. But couldn’t explain how.
This workshop fills the gaps your system doesn’t catch.
How soon can I implement what I learn?
Most attendees say the workshop paid for itself on their next job.
Everything we walk through — from burden to markup to proposal structure — is built to be implemented right away.
What's the format of the workshop?
This is a live, virtual half-day intensive led by Susan Giddings.
We keep it the class size manageable so you can get questions answered, apply what you’re learning, and walk away with complete clarity.
This is a working session — not a passive webinar. You’ll leave with the tools, templates, and confidence to price your next job right.
Don't Miss This Opportunity to Transform Your Estimating Process
Questions? Contact us at [email protected]
Workshop Details
🗓 Available Date & Time:
Wed, April 15 @ 12:00 PM EST (9:00 AM PST)
💻 Location: Live on Zoom (interactive + implementation-focused)
🎟️ $997 Just $495 (Over 50% Off)
Includes:
Downloadable templates, calculators, and worksheets
Access to the full recording for review
Step-by-step guidance throughout the day
© Susan Giddings Consulting LLC
Contractor Biz Coach is a brand of Susan Giddings Consulting LLC